Break-even ROAS Calculator
Find break-even ROAS from gross margin.
Loading tool...
About Break-even ROAS Calculator
Break-even ROAS is the minimum return required for contribution margin to cover ad spend. Its intent differs from a standard ROAS calculator because it finds the no-loss threshold.
Set a ROAS floor for ecommerce campaigns.
Assess whether product margin can support paid acquisition.
How to use
1. Enter numbers
Enter the numbers you want to calculate into the fields.
2. Configure
Choose the appropriate output options.
3. Get the result
Run the tool, review the result, then copy or download it.
FAQ
What formula does Break-even ROAS Calculator use?
Break-even ROAS = 1 ÷ Gross margin as a decimal.
When should I use Break-even ROAS Calculator?
Use contribution margin after COGS, shipping and transaction fees, but before ad spend.