CPM Calculator
Calculate cost per thousand impressions.
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About CPM Calculator
CPM measures the cost of buying 1,000 ad impressions. This page is specifically for impression-based media planning, rather than click or acquisition efficiency.
Compare impression costs across Meta, Google Display and TikTok.
Estimate the budget required for an impression or reach target.
How to use
1. Enter numbers
Enter the numbers you want to calculate into the fields.
2. Configure
Choose the appropriate output options.
3. Get the result
Run the tool, review the result, then copy or download it.
FAQ
What formula does CPM Calculator use?
CPM = Spend ÷ Impressions × 1,000.
When should I use CPM Calculator?
Use CPM for awareness and delivery planning; use CPC when the optimization target is clicks.