CPA Calculator
Calculate average cost per acquisition.
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About CPA Calculator
CPA measures the average cost of an order, lead or signup. This page serves acquisition intent, which is different from measuring click cost.
Check whether a campaign meets its target CPA.
Compare acquisition costs between channels.
How to use
1. Enter numbers
Enter the numbers you want to calculate into the fields.
2. Configure
Choose the appropriate output options.
3. Get the result
Run the tool, review the result, then copy or download it.
FAQ
What formula does CPA Calculator use?
CPA = Total spend ÷ Conversions.
When should I use CPA Calculator?
Target CPA should remain below the contribution profit generated by each conversion.