CTR Calculator
Calculate click-through rate.
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About CTR Calculator
CTR measures the share of impressions that become clicks. It is a relevance signal for creative, messaging and targeting.
Evaluate headline or creative A/B tests.
Find ads receiving impressions but failing to attract clicks.
How to use
1. Enter numbers
Enter the numbers you want to calculate into the fields.
2. Configure
Choose the appropriate output options.
3. Get the result
Run the tool, review the result, then copy or download it.
FAQ
What formula does CTR Calculator use?
CTR = Clicks ÷ Impressions × 100%.
When should I use CTR Calculator?
A high CTR does not guarantee conversions; pair it with CPA to judge traffic quality.